In line with the government's directions towards achieving happiness and positivity as a way of life and promote community happiness, the Ministry of Climate Change and Environment launched the "Mawroothna Card" community initiative to offer unique privileges to UAE citizens working in the professions of fishing and agriculture.

Through partnerships with various organizations, the initiative aims to promote fishing and agriculture as a profession within local communities, as they are a central part of the heritage in the United Arab Emirates, by offering a range of exceptional discounts and promotions, facilitate all their fishing and agriculture requirements and provide them with the highest levels of service to meet different needs.