In January 2012, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched a long-term national initiative to build the green economy of the UAE under the slogan ‘A Green Economy for Sustainable Development’. Through this initiative, the UAE aims to become one of the world leaders in this area as well as a centre for the export and re-export of green products and technologies. It will also help maintain a sustainable environment to support long-term economic growth.